All major digital platforms consider video to be vital, learn why that is and what you can do about it

This course is for organisations who want to maximise their digital reach. This is an introductory course, with no previous knowledge needed.

This course is fully funded for paid workers and volunteers from VSCE organisations in Hertfordshire.

  • Learn what content marketing is and why it is important

  • Why video has become the go-to content for social media and websites

  • Livestreaming, VODs and monetisation

  • Native vs Embedded video plus basic recording tips

Learning outcomes

By the end of the this course you will be able to understand:

  • The key components of engaging content

  • The benefits of video content by platform

  • Why video is an essential part of your marketing strategy and how to get started on your video journey

About the trainer

Michael Niles

Michael is a freelance trainer and public speaker specialising in helping organisations with digital marketing, leadership and communication. He delivers relatable, actionable training so attendees can make immediate positive changes to their organisation.