How to differentiate your audience and why it is essential

This session is for organisations and small businesses looking to build a significant and recognisable presence online.

This is a fully funded online series. It is designed so you can attend as little as one session, or all five to get the most of the series.

  • What differentiation is in marketing and why it is important

  • Creating a basic differentiated audience map

Learning outcomes

By the end of the this course you will be able to:

  • Describe your different customer personas. Prioritise your personas

  • Have one complete persona description

About the trainer

Michael Niles

Michael is a freelance trainer and public speaker specialising in helping organisations with digital marketing, leadership and communication. He delivers relatable, actionable training so attendees can make immediate positive changes to their organisation.

Cancellation terms

If you are unable to attend this course please contact [email protected] with at least 48 hours’ notice to cancel your place. HCF Training & Development reserves the right to issue a fee in the case of non-attendance of this course without proper notice. Within the 48 hour notice period your course place may be transferred to another eligible individual from your organisation, but not transferred to another course.