How quality content is the heart of your online success

This session is for organisations and small businesses looking to build a significant and recognisable presence online.

This is a fully funded online series. It is designed so you can attend as little as one session, or all five to get the most of the series.

  • The importance of content for platforms as well as your customers

  • What makes compelling content

  • Using you branding and differentiation to tailor your content to your audience

Learning outcomes

By the end of the this course you will be able to:

  • Describe what makes content compelling.

  • Understand why content is essential for SEO and social media algorithms.

  • Have a content storm for one of your personas.

About the trainer

Michael Niles

Michael is a freelance trainer and public speaker specialising in helping organisations with digital marketing, leadership and communication. He delivers relatable, actionable training so attendees can make immediate positive changes to their organisation.