How quality content is the heart of your online success

This session is for organisations and small businesses looking to build a significant and recognisable presence online.

This is a fully funded online series. It is designed so you can attend as little as one session, or all five to get the most of the series.

  • The importance of content for platforms as well as your customers

  • What makes compelling content

  • Using you branding and differentiation to tailor your content to your audience

Learning outcomes

By the end of the this course you will be able to:

  • Describe what makes content compelling.

  • Understand why content is essential for SEO and social media algorithms.

  • Have a content storm for one of your personas.

About the trainer

Michael Niles

Michael is a freelance trainer and public speaker specialising in helping organisations with digital marketing, leadership and communication. He delivers relatable, actionable training so attendees can make immediate positive changes to their organisation.

Suggested follow on course: